Adobe Inc is strengthening its position in agentic artificial intelligence as the company looks to expand its marketing intelligence and workflow automation capabilities. The company had recently acquired Rilo, an India-based AI workflow automation startup, in a deal involving the licensing of Rilo’s technology and the addition of its team.
he transaction gives Adobe access to technology designed to automate increasingly complex marketing workflows. The move comes as businesses accelerate their adoption of AI tools capable of not only generating content but also executing tasks with limited human intervention.
Rilo has developed AI agents capable of understanding plain-English instructions and executing multi-step marketing and go-to-market workflows. For Adobe, the technology could help expand its AI strategy beyond content generation toward AI agents that can act on behalf of marketers.
Founded by IIT batchmates Georgi Boby and Dhruv Jaglan in 2025, Rilo raised $1 million from investors including Peak XV, DeVC, and Day Zero Ventures at a $10 million valuation. A source told TechCrunch that investors will get an exit from this deal, and Adobe will integrate some of Rilo’s IP along with the six-member team.
